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Experience

Experience that proves the model.

These anonymised examples are drawn from prior senior-team experience. They show the kind of product, GTM, platform and venture commercialisation work that sits behind Triggerfish Ventures.

The common thread is not sector experience alone. It is the ability to turn complex technology into clearer propositions, validated buyer demand, commercial models, GTM systems and reusable client capability.

We have worked on the messy problems that sit between product, commercial, marketing, sales and delivery: defining what to build, proving what buyers value, shaping pricing, creating the business case, enabling sales teams and leaving behind tools, playbooks and workflows clients can keep using.

Examples are anonymised and reflect prior senior-team experience.

Relevant senior team experience includes
FUJITSU
Arqiva
Scottish Water
Cadent
DANONE
BAE SYSTEMS
EDF
Allianz Trade
ExCeL London
Virgin Media O2
IQVIA
Nescafé Dolce Gusto
Elida Beauty
QinetiQ
SIEMENS

Logos represent prior senior team experience, not necessarily clients of Triggerfish Ventures.

Case studies

Twelve anonymised examples of platform-enabled commercialisation.

AI Product Commercialisation01

Turning quantum-inspired computing into investable industry propositions

A global technology company had a powerful optimisation platform, but needed to translate technical capability into specific industry propositions that customers could understand, value and fund.

  • Identified high-value industry problems where advanced optimisation could create material commercial impact.
  • Prioritised use cases across energy, pharma, manufacturing and industrial operations.
  • Engaged senior buyers and technical stakeholders to test value, urgency, feasibility and willingness to pay.
Platform-enabled leave-behind

A reusable commercialisation framework for turning advanced technology into industry-specific propositions, including use-case prioritisation, MVP definition, pricing logic, buyer evidence and investment-case structure.

Relevant capability
AI commercialisationMVP definitionPricingBusiness caseEnterprise GTM
AI Venture Build02

Commercialising breakthrough AI capability for drug discovery

A global technology company had differentiated advanced computing IP, but it was not yet structured as a scalable commercial business in pharmaceutical R&D.

  • Defined the market-entry strategy for computer-aided drug discovery.
  • Built a proposition around reducing drug discovery complexity and cycle times.
  • Tested the proposition with customers, subject matter experts and ecosystem partners.
Platform-enabled leave-behind

A repeatable partnership commercialisation model: partner selection criteria, business-model options, PoC business case, market-entry narrative and scalable revenue logic.

Relevant capability
AI venture buildStrategic partnershipsDeeptech commercialisationPoC designRecurring revenue
AI GTM Reset03

Rebuilding GTM, pricing and partner strategy for an AI computer vision platform

An enterprise technology business had an AI-powered computer vision offer, but customers were not moving quickly enough from interest to proof-of-concept.

  • Mapped blockers across the sales lifecycle and prioritised the issues preventing conversion.
  • Segmented target markets and prioritised customer groups based on use cases and unmet needs.
  • Built a clearer competitive narrative and differentiation story.
Platform-enabled leave-behind

A sales-ready commercialisation toolkit: value-based pricing tool, target-segment logic, proposition story, partner engagement approach and repeatable use-case framework.

Relevant capability
AI product GTMPricing and packagingSales enablementPartner strategyPipeline acceleration
Data Platform Commercialisation04

Launching the first open data-sharing platform for the UK water sector

A consortium of water companies wanted to unlock the value of sector data for customers, society and the environment, but needed a scalable platform, operating model and business model.

  • Helped form and validate the open data opportunity with multiple water companies.
  • Built the blueprint for a data-sharing platform and secured support for further funding.
  • Defined use cases, MVP requirements, operating model and business model.
Platform-enabled leave-behind

A sector-wide platform blueprint, MVP roadmap, governance model, use-case framework, operating model and business-model plan.

Relevant capability
Data platformsEcosystem designMVP roadmapOperating modelFunding case
Platform-Enabled Ecosystem Build05

Building a nationally adopted innovation platform for the water sector

A fragmented sector needed a scalable way to surface, coordinate and accelerate innovation across all major water companies and partners.

  • Conducted 80+ subject matter expert interviews to identify platform features and sector benefits.
  • Onboarded all major UK water companies and partner organisations.
  • Raised grant and private seed funding.
Platform-enabled leave-behind

A working sector innovation platform, service catalogue, community model, innovation challenge mechanism and repeatable knowledge-transfer system.

Relevant capability
Platform-enabled commercialisationEcosystem orchestrationService designFunding caseAdoption model
Platform-Enabled Capability Transfer06

Designing a repeatable proposition-development capability for a defence prime

A major defence manufacturer needed a more repeatable way to develop investable propositions across domains, partners and start-ups.

  • Identified pain points and friction areas across the organisation.
  • Designed an end-to-end innovation hub capability covering market research, opportunity generation, customer validation and business-case development.
  • Built the start-up engagement model, services catalogue, governance model, team structure and operational guide.
Platform-enabled leave-behind

A full innovation hub blueprint: services, operating guide, governance, start-up engagement model, team structure, business model and investment case.

Relevant capability
CommercialisationOS designVenture operating modelCustomer validation systemInvestment governanceCapability transfer
Data Platform Proposition07

Creating an assured-data platform proposition for a regulated maritime enterprise

A defence manufacturer saw significant inefficiencies across a maritime services enterprise and needed to define how assured data, analytics and digital tools could unlock value.

  • Identified and quantified major inefficiencies across maintenance, asset availability, training, information quality and operational processes.
  • Engaged users across OEMs, Navy, maintainers and waterfront teams to define platform requirements.
  • Created user stories to clarify needs, pain points and required workflows.
Platform-enabled leave-behind

An assured-data platform blueprint, application suite, analytics model, user stories, technical roadmap and revenue-linked market-entry plan.

Relevant capability
Data platform strategyUser storiesAnalytics propositionTechnical blueprintRegulated-market GTM
Partner GTM Platform08

Building a partner commercialisation framework that created a $200m+ pipeline

A distributed energy business needed to scale through partners, but lacked a clear partner strategy, sector prioritisation model and scalable support framework.

  • Assessed and prioritised partner sectors using multiple strategic and commercial lenses.
  • Analysed value chains and identified partner roles across priority sectors.
  • Created sector portraits, needs maps and propositions for each partner group.
Platform-enabled leave-behind

A repeatable partner growth platform: sector prioritisation, partner propositions, support framework, pitch materials, commercial model and proposition toolbox.

Relevant capability
Partner GTMProposition toolboxSales enablementEcosystem strategyScalable channel model
B2B SaaS GTM Reset09

Moving an enterprise salesforce from hardware selling to SaaS platform growth

A global industrial technology company wanted to accelerate growth for a cloud-based smart-grid SaaS platform, but its sales teams were used to selling hardware and equipment.

  • Clarified target buyers, value proposition and buying triggers.
  • Built a simple sales enablement manual that could work across international sales teams.
  • Explained how to approach buyers, articulate value and overcome common objections.
Platform-enabled leave-behind

A reusable SaaS sales enablement system: buyer map, value story, objection handling, qualification logic and sales conversation guide.

Relevant capability
B2B SaaS GTMSales enablementBuyer narrativeAdoption supportRevenue motion
Digital Platform Venture010

Designing a national schools data platform and digital marketplace

An education services business wanted to expand its addressable market by creating a digital platform and marketplace for schools.

  • Identified market drivers and the opportunity to help schools improve spending effectiveness.
  • Defined a platform proposition with dashboard, analytics and marketplace tools.
  • Designed monetisation strategy with multiple revenue streams.
Platform-enabled leave-behind

A complete MVP blueprint: product proposition, wireframes, monetisation strategy, GTM plan, partner plan, build schedule and investment ask.

Relevant capability
Platform venture designMonetisationMVP blueprintMarketplace strategyPartner GTM
Venture Build Operating System011

Turning internal start-up activity into a repeatable venture spin-out system

A corporate venture team wanted better returns from its internal start-up bootcamp by creating a repeatable route to spin out internal ventures into standalone companies.

  • Defined how the spin-out process would connect with the existing venture bootcamp.
  • Connected the process to venture, CVC, accelerator and partner networks.
  • Created a spin-out toolkit covering the key documents and decisions required to form a venture.
Platform-enabled leave-behind

A reusable corporate venture spin-out toolkit and managed growth framework that internal teams could use repeatedly.

Relevant capability
Venture buildSpin-out toolkitFunding readinessGovernanceCapability transfer
Digital Portal Proposition012

Validating and business-casing a self-service portal before technical build

A regulated water-market operator wanted to improve the self-service experience for wholesale customers and market partners before committing to technical implementation.

  • Interviewed internal experts and market participants to identify pain points and desired outcomes.
  • Built a feature set around customer and operational requirements.
  • Created functional mock-ups and user journeys for the portal experience.
Platform-enabled leave-behind

A validated portal proposition, functional prototype, user journeys, feature backlog, user stories and investment case ready for technical handover.

Relevant capability
Customer validationPortal propositionUser storiesBusiness caseDelivery handover
The pattern

What these cases prove.

We turn capability into propositions

We help teams move from broad technical potential to specific customer problems, use cases, value propositions and products buyers understand.

We build the commercial system around the product

Pricing, packaging, business case, partner strategy, sales narrative and GTM are designed alongside the product — not after it.

We validate before clients overbuild

We test assumptions with customers, partners and internal teams before significant investment is committed.

We leave capability behind

The output is not just a deck. It is a reusable platform, playbook, toolkit, model, roadmap or operating rhythm that helps the client keep moving after the engagement.

Let's talk

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