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TriggerfishVentures

Case studies

Commercial results. Capability left behind.

Examples of our senior team turning external change into commercial growth: a signal spotted, an opportunity shaped and validated, a route to market mobilised, and a stronger way of working left in place. Partner pipelines, sector-wide adoption, unblocked sales channels, new ventures and growth capability.

Every card shows the result and our contribution without expanding. Where a piece of work delivered a design rather than an adopted change, the record says so. This work demonstrates the constituent expertise behind a Continuous Growth system; none of it was a deployment of Continuous Growth OS.

Attribution

Selected experience from our senior team, including work completed before Triggerfish Ventures. These are not all direct Triggerfish Ventures client engagements. Where a named practitioner and period are recorded, they are shown on the case.

Showing 14 of 14

Featured

$200m+

Qualified partner opportunity pipeline generated

Building a partner commercialisation framework that generated a qualified $200m+ opportunity pipeline

A distributed energy business needed to scale through partners, but lacked a clear partner strategy, sector prioritisation model and scalable support framework.

Result
Five partners signed and a qualified opportunity pipeline of more than $200m. This is qualified opportunity, not realised revenue.
Our contribution
We prioritised partner sectors, built the propositions and pitch materials, and designed the partner support framework and commercial model.

Hardware → SaaS

Sales transition for a global industrial technology company

Moving an enterprise salesforce from hardware selling to SaaS platform growth

A global industrial technology company wanted to accelerate growth for a cloud-based smart-grid SaaS platform, but its sales teams were used to selling hardware and equipment.

Result
The primary go-to-market channel for the SaaS platform was unblocked.
Our contribution
We clarified target buyers, value and buying triggers, then co-created and validated a sales enablement approach with sales teams globally.

16

UK water companies adopting a new open-data platform

Launching the first open data-sharing platform for the UK water sector

A consortium of water companies wanted to unlock the value of sector data for customers, society and the environment, but needed a scalable platform, operating model and business model.

Result
Stream launched as the UK water sector's first open-data platform, adopted by 16 water companies.
Our contribution
We validated the opportunity, built the platform blueprint and operating model, and programme-managed a 20+ organisation initiative.

Capability design

Innovation hub and proposition-development capability designed for a defence prime

Designing a repeatable proposition-development capability for a defence prime

A major defence manufacturer needed a more repeatable way to develop investable propositions across domains, partners and start-ups.

Result
An innovation hub and proposition-development capability designed end to end: services, governance, team structure, business model and investment case.
Our contribution
We identified where proposition development broke down, designed the hub capability and aligned it to existing functions.

Months → Weeks

Drug-discovery screening timelines

Commercialising breakthrough AI capability for drug discovery

A global technology company had differentiated advanced computing IP, but it was not yet structured as a scalable commercial business in pharmaceutical R&D.

Result
Supported commercialisation of an advanced-computing application that reduced drug-discovery screening timelines from months to weeks.
Our contribution
We defined the market-entry strategy, built and tested the proposition, and identified partners for a proof of concept.

£400k+

Industrial project work landed during an interim commercial mandate

Interim growth and commercial strategy leadership for an industrial innovation consultancy

Sagentia Innovation, an established science, engineering and innovation consultancy, needed senior commercial leadership to sharpen growth priorities, strengthen industrial market activity and support business development.

Result
Strengthened industrial growth activity and contributed to landing approximately £400k+ of industrial project work during the mandate.
Our contribution
Stephen Deadmon served as Interim SVP, AI-Enabled Growth & Commercial Strategy (January to July 2026), embedded in the business.

More work

  1. AI Product Commercialisation

    Turning quantum-inspired computing into investable industry propositions

    A global technology company had a powerful optimisation platform, but needed to translate technical capability into specific industry propositions that customers could understand, value and fund.

    Result
    A prioritised route to market, validated propositions, a clear MVP plan and customer interest in co-investing in development.
    Our contribution
    We prioritised industry use cases, tested value with senior buyers, and defined MVP scope, pricing and the investment case.

  2. AI GTM Reset

    Rebuilding GTM, pricing and partner strategy for an AI computer vision platform

    An enterprise technology business had an AI-powered computer vision offer, but customers were not moving quickly enough from interest to proof-of-concept.

    Result
    A clearer go-to-market motion, validated propositions, stronger pricing logic and new channel and capability partner opportunities.
    Our contribution
    We mapped the sales-lifecycle blockers, segmented and prioritised buyers, built a value-based pricing model and designed the partner strategy.

  3. Platform-Enabled Ecosystem Build

    Building a nationally adopted innovation platform for the water sector

    A fragmented sector needed a scalable way to surface, coordinate and accelerate innovation across all major water companies and partners.

    Result
    A nationally adopted innovation platform, with all major UK water companies and partner organisations onboarded.
    Our contribution
    We ran 80+ expert interviews, raised grant and seed funding, selected the platform and built the service and community model.

  4. Data Platform Proposition

    Creating an assured-data platform proposition for a regulated maritime enterprise

    A defence manufacturer saw significant inefficiencies across a maritime services enterprise and needed to define how assured data, analytics and digital tools could unlock value.

    Result
    A costed assured-data platform proposition, with a technical blueprint and a roadmap to first revenues.
    Our contribution
    We quantified the operational inefficiencies, defined user needs and the application suite, and built the blueprint and development schedule.

  5. Digital Platform Venture

    Designing a national schools data platform and digital marketplace

    An education services business wanted to expand its addressable market by creating a digital platform and marketplace for schools.

    Result
    A validated platform and marketplace proposition, with an MVP blueprint, monetisation strategy and phased investment plan.
    Our contribution
    We defined the proposition and monetisation model, tested wireframes with schools and validated the go-to-market route with partners.

  6. Venture Build Operating System

    Turning internal start-up activity into a repeatable venture spin-out system

    A corporate venture team wanted better returns from its internal start-up bootcamp by creating a repeatable route to spin out internal ventures into standalone companies.

    Result
    A complete corporate spin-out blueprint and toolkit covering formation, funding readiness and governance.
    Our contribution
    We designed the spin-out process, connected it to venture and CVC networks, and built the document and decision toolkit.

  7. Digital Portal Proposition

    Validating and business-casing a self-service portal before technical build

    A regulated water-market operator wanted to improve the self-service experience for wholesale customers and market partners before committing to technical implementation.

    Result
    A validated portal proposition and investment case, ready for technical handover.
    Our contribution
    We interviewed market participants, built and tested functional mock-ups, and assessed feasibility and the business case.

  8. Fractional AI Product Leadership

    Fractional AI product leadership from concept through MVP and launch readiness

    Data Never Dies, an early-stage AI SaaS venture, needed senior product and commercialisation leadership to move from product vision towards a validated MVP and credible market launch.

    Result
    Moved the venture from product concept through customer validation and MVP development to launch readiness.
    Our contribution
    Stephen Deadmon served as fractional Chief AI Product Officer (November 2024 to July 2026), owning product and commercialisation decisions.

Prior senior-team experience includes

  • Fujitsu
  • Arqiva
  • Scottish Water
  • Cadent
  • Danone
  • BAE Systems
  • EDF
  • Allianz Trade
  • ExCeL London
  • Virgin Media O2
  • IQVIA
  • Nescafé Dolce Gusto
  • Elida Beauty
  • QinetiQ
  • Siemens

Organisations shown represent prior senior-team experience, not necessarily clients of Triggerfish Ventures.

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