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Team

Senior practitioners, on the work.

Triggerfish Ventures builds Continuous Growth systems: the people, operating model, methods and AI-enabled technology that help organisations turn external change into commercial growth, repeatedly.

Senior practitioners doing the live work is the difference: clearer ownership, faster decisions, working practices teams keep using and tools that get adopted. Led by Co-Founders and Managing Partners Stephen Deadmon and Tony Barnett, our senior team spans growth and commercialisation, product and proposition development, AI and data, venture building and enterprise go-to-market, supported by Continuous Growth OS and specialist advisors where they add value.

How we operate

Senior people, live problems, evidence over opinion.

  • Senior people do the work

    The people you meet are the people on the engagement.

  • No pyramid

    Small senior teams instead of leveraged delivery layers.

  • Live commercial problems

    Capability is built on real opportunities, not abstract training.

  • Evidence over opinion

    Decisions rest on stated evidence, and on what the evidence does not yet show.

  • AI where useful, not theatre

    AI supports sensing, evidence and recommendations. People decide.

  • We build ourselves out

    Success is a named internal owner, a running cadence and a documented handover.

Portrait of Stephen Deadmon

Stephen Deadmon

Co-Founder & Managing Partner

Stephen is a growth and commercialisation leader with more than 25 years turning technology-enabled propositions into revenue across consulting, corporate and venture environments. Previously Partner and UK&I Growth, Venturing & Innovation Practice Lead at Sia Partners, where he built and ran the practice to more than 30 consultants and £5m+ annual revenue at over 40% contribution margin.

His work has focused on turning emerging opportunities into commercially viable businesses: launching Arqiva's hybrid connectivity and analytics venture to first revenue in nine months; helping launch Stream, adopted by 16 UK water companies; commercialising Fujitsu's quantum-inspired Digital Annealer; and leading AI programmes for EDF Energy and Virgin Media O2 associated with more than £30m in projected annual savings. Earlier roles include Director and COO of Inzenka, alongside senior positions at ?What If! Innovation, Tiscali, Cable & Wireless, the BBC and L.E.K. Consulting.

At Triggerfish Ventures, Stephen works with leadership teams to identify new sources of growth, commercialise AI and emerging technologies, and take opportunities from customer validation through investment case, launch and scale. His practice-building and embedded commercial leadership experience shapes how the commercial agenda, team and operating cadence are set up to carry on afterwards.

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Portrait of Tony Barnett

Tony Barnett

Co-Founder & Managing Partner

Tony is a strategy, innovation and transformation leader with more than 30 years' experience combining senior corporate leadership at O2 and British Gas with more than a decade advising major organisations through his own consultancy, Idea Steer.

At O2, Tony spent 14+ years in senior leadership roles across strategy, transformation, innovation and commercial development. He led O2's five-year transformation plan and governance for programmes with combined multi-year benefits of more than £2bn, set commercial strategies for 4G and O2 Wifi, led the brand aspects of the UK iPhone launch and oversaw acquisition programmes that brought in 1.5m+ customers and £900m in revenue. Earlier, at British Gas, he led the launch of its electricity supply business, which grew to 2.6m customers, and led pricing initiatives that added more than £100m to the bottom line.

At Triggerfish Ventures, Tony helps clients identify where to play and define compelling customer and commercial propositions, then works on what it takes to execute: transformation planning, governance and decision-making, and the organisational momentum needed to turn new ideas into business impact.

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Portrait of Aby Handler

Aby Handler

Director, Product & Commercial Growth

Aby is a product, proposition and commercial growth leader with more than 25 years turning new market opportunities into scalable products, services and ventures, with particular depth in technology, telecoms, utilities and complex B2B markets.

For 18+ years across Inzenka and Sia, Aby led growth and innovation programmes for major global organisations across the full commercialisation journey, from opportunity identification through proposition development, business-model design, validation, partner ecosystems and go-to-market. Earlier he held senior product and proposition leadership positions at Carphone Warehouse/TalkTalk, OneTel and Telco Global/Viatel/AT&T, including work at Carphone Warehouse/TalkTalk that generated more than £8m in increased margin.

At Triggerfish Ventures, Aby leads product, proposition and commercial growth work, helping clients bridge the gap between identifying an opportunity and taking it to market. Recent work has increasingly focused on commercialising emerging technologies and GenAI: translating capability into propositions and building the partnerships and routes to market required to scale them.

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Portrait of Adam Male

Adam Male

Director, Revenue & Growth

Adam is a revenue and growth leader with 20+ years founding, scaling and operating technology-enabled businesses, combining entrepreneurship with senior operational leadership.

Adam founded Urban.co.uk in 2008 as one of the UK's early online estate and letting agencies, raised external investment and led its sale in 2018. He subsequently bought the business back, returned it to profitability and achieved a second exit to Howsy in 2019. He then served as Chief Revenue and Operating Officer at Mashroom, a PropTech and FinTech business, where he built a data-driven approach to customer acquisition combining content, technology, AI and customer profiling. Earlier in his career, Adam worked in distressed bank debt and claims at Goldman Sachs and Bank of America Merrill Lynch.

At Triggerfish Ventures, Adam focuses on revenue growth and commercial execution: building scalable sales and customer-acquisition models, improving how commercial operations run day to day, and translating new propositions into sustainable revenue.

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Portrait of Alessandra Ciniero, PhD

Alessandra Ciniero, PhD

Director, AI & Deep Tech Commercialisation

Alessandra is an AI and deep-tech commercialisation leader whose career combines advanced science and engineering with product development, venture building and go-to-market strategy across computer vision, local LLMs, edge AI and quantum-inspired technologies.

She is founder and CEO of T-Baton, an AI and augmented-reality platform capturing expert operational knowledge for reuse at scale. Prior to founding T-Baton, Alessandra worked within Sia Partners' Growth & Innovation practice, commercialising emerging technologies including AI and quantum-inspired product development with Fujitsu, and led partner-ecosystem, pricing and go-to-market design across utilities, infrastructure and telecommunications. Earlier she was a Research Fellow at Imperial College London, holding both a Marie Curie Individual Fellowship and an EPSRC Fellowship.

At Triggerfish Ventures, Alessandra focuses on AI and deep-tech commercialisation: helping clients identify where emerging technologies create meaningful customer and business value, validate the opportunity and build a practical path from technical capability to market adoption.

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Portrait of Larry Zentner

Larry Zentner

Senior Advisor, Data, AI & Venture Commercialisation

Larry is a senior data, technology and venture leader with more than 25 years creating, commercialising and scaling new businesses. He is founder and former CEO of Inzenka, where he helped build and launch more than 100 ventures across technology, healthcare, energy, financial services, defence, manufacturing and consumer markets.

At Inzenka, around seven in ten ventures went on to trade successfully, with a number becoming transformational businesses. Larry has since held senior leadership positions including Senior Partner at Sia Partners, Chief Data Officer at Trellisi and UK Managing Director of HTEC Group, and is currently CEO of Elevate Data. His work sits at the intersection of data, AI, technology and commercial value creation.

At Triggerfish Ventures, Larry provides senior advisory challenge across data and AI commercialisation, venture building and business scaling, helping clients connect technology capability with customer value, investable business models and sustainable revenue.

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