Commercialise an opportunity
A technology, product or venture that needs a buyer, a value story, a business case and a route to market. Four focused programmes below.
Expertise
Commercialise opportunities. Equip your organisation for growth.
Two ways to start. Commercialise a specific opportunity through one of four defined programmes, each with a typical duration and clear deliverables. Or start with what is slowing growth down and change how opportunities get decided, owned and executed.
Not every engagement is a fixed-duration programme. Organisational work is scoped around what the diagnosis finds, with the measures of success agreed together.
Two ways to start
Equip your organisation for growth
Opportunities exist but stall on slow decisions, unclear ownership or execution that does not scale. Scoped around the diagnosis, not a fixed programme.
01 · Typical duration 6 to 8 weeks
AI & Technology Commercialisation
Best for: Technology companies and regulated or operational organisations with real capability in AI, data or deeptech, where the highest-value use case, user, business case or route to impact is unclear.
Outcome
A clear commercialisation strategy for a complex or AI-powered capability, including priority use cases, customer or user value, business case, operating model and route to commercial impact, alongside the capabilities and organisational changes needed to realise that value.
What you get
- Priority use cases and target users or buyers, validated with evidence
- Value narrative, positioning and packaging
- Pricing or benefits logic and willingness-to-pay or business-case evidence
- Business case and route to commercial impact
- The capabilities, ownership and organisational changes needed to realise the value
- Reusable proposition, adoption and sales-conversation assets
02 · Typical duration 6 to 8 weeks
B2B Go-to-Market Reset
Best for: B2B SaaS, data platform and industrial technology scale-ups where the product exists but pipeline conversion has stalled.
Outcome
A sharper ICP, positioning, sales motion, pricing architecture, partner plan and a 90-day pipeline plan the exec team can back, with the sales and marketing ownership, processes, tools and performance management needed to run it.
What you get
- ICP definition and account prioritisation
- Repositioning, messaging and buyer narrative
- Sales motion, qualification logic and stage gates
- Pricing and packaging architecture
- Partner strategy and 90-day pipeline plan
- Sales and marketing ownership, working processes, tools and performance management
03 · Typical duration 8 to 12 weeks
Venture Build & Launch
Best for: Founders, corporates and CVC teams building a new B2B venture, platform or revenue line inside or alongside the core.
Outcome
An investable and scalable venture or new capability, with validated demand, business model, GTM plan, operating model and launch roadmap, plus the team and ways of working needed to operate and evolve it after launch.
What you get
- Venture proposition and business model
- Customer validation and pricing evidence
- GTM plan and partner architecture
- Operating model and team design
- Ways of working and decision cadence for life after launch
- Launch roadmap and investment case
04 · Typical duration 3 to 9 months
Interim & Embedded Commercialisation Leadership
Best for: Corporates, venture teams and B2B technology businesses that need senior ownership through launch, mobilisation or transition, without immediately making a permanent appointment.
Outcome
A clear commercial agenda, mobilised team, stronger product and investment decisions, and early commercial and operational outcomes: leading the change, mobilising teams and leaving a stronger organisation at handover.
What you get
- Clear strategic and commercial priorities
- Operating cadence, governance and meaningful KPIs
- Product, pricing and investment decisions
- Team mobilisation and internal capability uplift
- Early commercial traction
- Leadership handover and a stronger organisation at the end
Typical mandates
Interim Commercialisation Director · Interim Venture or New Business Lead · Fractional CPO or CGO · Interim AI Commercialisation Lead · Embedded Product and GTM Leader
Organisational growth
Equip your organisation for growth.
Work that changes how growth gets decided and delivered: ownership, decision-making, working practices, skills and the tools that support them. It can begin without a specific product or venture to commercialise.
- When to call us
- Investment decisions take too long. Opportunities stall between teams. AI activity is busy but has no commercial direction. What worked once cannot be repeated at scale.
- How we work
- Diagnose where growth is held up. Agree a short list of changes with the leaders accountable for them. Apply them on live commercial work with the teams responsible, adjusting what does not hold. Then name owners, agree measures, set the review routine and hand over.
- What it aims at
- Faster decisions, clearer ownership, stronger execution and a routine for learning from the market. Initial scope and the measures of success are agreed with you at the outset.
Supporting capabilities
Called on where they matter.
These are components of the work rather than separate engagements. They are drawn on wherever they are relevant, in the four programmes and in organisational growth work alike. See the approach
- Proposition and customer validation
- Pricing and packaging design
- Business case and investment support
- Partner and ecosystem strategy
- Sales enablement and GTM assets
- Practical tools and ways of working
Start a conversation
Where is growth actually stuck?
Tell us where you are stuck. Sometimes the answer is one of these programmes. Sometimes it is a diagnosis of what is holding growth back and a scope built around that.