Four focused offers. One methodology.

AI & Technology Commercialisation

Technology companies and regulated or operational organisations with real capability — AI, data or deeptech — where the highest-value use case, user, business case or route to impact is unclear.

A clear commercialisation strategy for a complex or AI-powered capability, including priority use cases, customer or user value, business case, operating model and route to commercial impact.

• Priority use cases and target users or buyers, validated with evidence
• Value narrative, positioning and packaging
• Pricing or benefits logic and willingness-to-pay or business-case evidence
• Business case and route to commercial impact
• Reusable proposition, adoption and sales-conversation assets

B2B Go-to-Market Reset

B2B SaaS, data platform and industrial technology scale-ups where the product exists but pipeline conversion has stalled.

A sharper ICP, positioning, sales motion, pricing architecture, partner plan and a 90-day pipeline plan the exec team can back.

• ICP definition and account prioritisation
• Repositioning, messaging and buyer narrative
• Sales motion, qualification logic and stage gates
• Pricing and packaging architecture
• Partner strategy and 90-day pipeline plan

Venture Build & Launch

Founders, corporates and CVC teams building a new B2B venture, platform or revenue line inside or alongside the core.

An investable and scalable venture or new capability, with validated demand, business model, GTM plan, operating model and launch roadmap.

• Venture proposition and business model
• Customer validation and pricing evidence
• GTM plan and partner architecture
• Operating model and team design
• Launch roadmap and investment case

Interim & Embedded Commercialisation Leadership

Corporates, venture teams and B2B technology businesses that need senior ownership through launch, mobilisation or transition, without immediately making a permanent appointment.

A clear commercial agenda, mobilised team, stronger product and investment decisions, and early commercial and operational outcomes — revenue growth, cost improvement, proposition development, technology adoption or commercial transformation — with a sustainable operating model or leadership transition.

• Interim Commercialisation Director
• Interim Venture or New Business Lead
• Fractional CPO or CGO
• Interim AI Commercialisation Lead
• Embedded Product and GTM Leader

• Clear strategic and commercial priorities
• Operating cadence, governance and meaningful KPIs
• Product, pricing and investment decisions
• Team mobilisation and internal capability uplift
• Early commercial traction
• Leadership handover or permanent operating model