CommercialisationOS

Three products. One commercial thread.

Mosaic finds the signal. Forge shapes the opportunity. Ignite builds the go-to-market plan and business case. Each product works on its own, and together they carry evidence, assumptions and decisions from the first interview to the investment case.

These are delivery tools. They accelerate analysis, evidence, testing and adaptation. They do not replace the senior practitioners who interpret the evidence and review every output before it reaches a client, and they are not the difference on their own: senior judgement and practical change made with your teams are. Because evidence, assumptions and decisions stay connected, the case can be updated and execution adapted as the market moves.

01MosaicFind the signal
02ForgeShape the opportunity
03IgniteMake it commercial

01 · Find the signal

Mosaic

Where is the opportunity, and what evidence supports it?

Use it when: You have interviews, workshops, internal material and market research, but no clear view of the opportunity.
What it does: Synthesises internal and external evidence, identifies patterns and signals, and turns them into evidence-backed opportunity areas.
Outputs: Structured evidence and themes
Insights and signals
Opportunity areas
Full provenance and traceability

The Mosaic product website home page, headlined "Turn 30 interviews into conclusions you can defend" — Mosaic product website screenshot.

02 · Shape the opportunity

Forge

What should we take to market, for whom, and what still needs proving?

Use it when: You have an opportunity signal, from Mosaic or elsewhere, but need to turn it into a proposition worth testing.
What it does: Develops opportunities into commercially meaningful proposition options, challenges assumptions and designs focused validation.
Outputs: Defined opportunity
Proposition variants
Customer and use-case hypotheses
Validation plan and recommended proposition

The Forge product website home page, headlined "Opportunity and proposition intelligence, built on evidence you can trace" — Forge product website screenshot.

03 · Make it commercial

Ignite

How does this reach the market, and does the case hold?

Use it when: You have a proposition but not a defensible go-to-market plan or business case.
What it does: Builds the go-to-market plan, operating model and financial case, and records the assumptions each number depends on.
Outputs: Go-to-market plan
Operating model
Financial case
Assumption register

The Ignite product website home page, headlined "Turn a proposition into a commercialisation strategy that actually stacks up" — Ignite product website screenshot.

Connected

Evidence travels forward. Learning travels back.

Used end to end, nothing is re-gathered at each stage and no conclusion loses its source. What validation and launch reveal returns to the evidence base, so the next decision starts from what actually happened.

01 · Mosaic
Opportunity areas and their supporting evidence pass into Forge.
02 · Forge
The recommended proposition and open questions pass into Ignite.
03 · Ignite
What validation and launch reveal is fed back into Mosaic as new evidence.
Loop
Each pass leaves the client with a sharper evidence base than the one it started from.

Standalone use

Start where you are stuck.

Mosaic on its own: “We have lots of research and opinions but no clear opportunity.”
Forge on its own: “We know the opportunity but the proposition is still fuzzy.”
Ignite on its own: “We have a proposition but not a defensible GTM or business case.”
End to end: “We need to move from evidence to an investable, launchable commercial plan.”

Shared capabilities

What the three products have in common.

Evidence intelligence and provenance: Structures source material and keeps conclusions linked to the evidence behind them.
Opportunity and proposition generation: Turns signals into opportunity areas and propositions that can be compared and challenged.
Validation design: Identifies what still needs proving and converts uncertainty into practical validation questions and plans.
GTM and business-case modelling: Connects route-to-market choices, operating requirements and financial implications.
Project memory and traceability: Retains evidence, assumptions, decisions and outputs so the case can be updated, assumptions revisited and execution adapted as things change.
Executive and assumption challenge: Pressure-tests recommendations against evidence strength, stakeholder priorities and investment logic.

Handover

What you keep at the end.

Continuing access to Mosaic, Forge or Ignite is not automatic and is not included by default. Where ongoing tool access is relevant, it is agreed as part of the scope.

The agreed outputs of the engagement: analysis, propositions, plans and business cases.
The evidence base behind them, with conclusions linked to their sources.
Decision records and the assumptions each recommendation rests on.
The working practices agreed during the engagement, and who owns them afterwards.

Governance

How client material is handled.

Client-private workspaces
Source-linked evidence
Human review before any client output
Permissions and confidentiality controls
No cross-client reuse without approval and anonymisation

Start a conversation

See it applied to your evidence.

Bring the material you already have. We will show you what it says.

Discuss your challenge