Growth favors the bold: AI as force multiplier
McKinsey argues that AI is changing how growth is created and scaled, and that leaders need to redesign commercial decision-making rather than simply deploy more technology.
Source
Growth favors the bold: AI as force multiplier
Published by McKinsey & Company · David Schiff, Jan-Christoph Köstring, Kate Siegel, Lisa Harkness, Steve Reis and Tjark Freundt · 6 August 2026
View original source →Why this matters
The article makes a strong case that AI changes the economics and speed of growth work. The important point is not automation alone, but the need to rewire commercial decisions, workflows and operating rhythms around faster learning and iteration.
Triggerfish perspective
This aligns closely with our view that AI should not sit beside the growth process as a separate transformation programme. It should help make sensing, evidence, opportunity development and commercial decisions faster and more continuous — while accountable people retain the consequential decisions.
Key takeaways
- AI changes the speed and economics of commercial decision-making.
- Value comes from redesigning how growth work happens, not simply adding tools.
- Faster iteration and clearer decision rights are becoming more important.
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